Art
Craft
Design
Throughout the ages, materials shaped by humanity have formed the material culture. The carving of stone, the discovery of glass, and the transformation of natural materials into beautiful objects and tools, are all intertwined with the mathematics of beauty.
Fifil is a story in pursuit of this beauty. Fi (phi, Fibonacci) references the mathematics of natural beauty, while the elephant represents intelligence, wisdom, abundance, and luck. The Fifil logo depicts an elephant emerging from phi geometry.
beauty*inspiration^luck
The Fifil brand revolves around two themes: Biophilic design and references to various cultures, fantastic scenes in its spaces, objects, and products. In addition to forms, patterns, textures, and materials aimed at reflecting the healing power of nature, there are accompanying elements such as references from ancient times, enchanted objects, fairy motives and patterns that explore the infinite possibilites of geometry.
Fifil, not only showcases products crafted with care by hand, but also opens the door to the beauties offered by technological possibilities. Regardless of material, be it glass, ceramic, marble, wood, metal, or paper, Fifil aims to explore and create objects within the narrative. Plants play a crucial role as the most significant supporters of all these objects and furnishings in the environment. Fifil ensures the incorporation of live plants and natural remnants into the created space, utilizing carefully crafted patterns inspired by nature in its products.
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